Every company needs good public relations. It controls the public’s perception of them and if the PR condition of a firm isn’t good, it could cripple the firm rapidly. The main point when a firm needs its PR to be on top of its game is when they break laws or commits crimes, although the usefulness of public relations isn’t limited to that. Public relations is a department that requires delicacy, great caution and a broad knowledge of the issue in question. Public relations directors must help form the organization’s brand whether the news is good or bad. If the company has instituted policies and practices to help reduce the effects of a data breach, someone needs to know how to explain the benefits to the public.
When companies are impacted by cyber threats, the public relations department is responsible for helping the company to respond proactively. This involves the PR team having a clear understanding of the issue and providing a well–crafted statement and timely response to the public. It is important that the public relations team is aware of the company’s cyber liability policies and procedures and can use them to formulate an effective response.
Without knowledge of cyber liability, they could misinterpret the information and disseminate it wrongly to the public and in the long run, profits could reduce drastically. For heads of PR firms who are looking to make names for themselves, cyber liability training for PR directors will give them a strong base to launch their brand in the direction of companies related to climate change and its effects. The RCLS™ cyber liability certification can also help support the company’s commitment to educating the public.